
Olivia Cassano
Olivia is a journalist-turned-content-strategist with a keen interest in how (great) copy can shape brand identity and drive growth — whether that’s copywriting, editorial or SEO.
She has a decade of experience in digital lifestyle media and femtech, with a specialization in reproductive health, sex, and relationships.

New Research Challenges How We Treat BV—Here’s What You Should Know
A landmark study may finally change the way BV is treated. The study provides strong evidence that BV is sexually transmitted and that treating male partners dramatically reduces recurrence in women—confirming what many researchers have long suspected.